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MBA 653 Case Studies in Brand Strategy

This course emphasizes a brand’s ability to simplify customer decision-making, set expectations, and reduce risk. Students gain a deeper understanding of the importance of maintaining, strengthening, and evolving a brand’s value over time.

SLOs:

  1. Describe the main branding challenges and opportunities.
  2. Explain the criteria and tactics for choosing a brand strategy, and the legal issues surrounding this decision.
  3. Apply concepts related to planning, implementing and evaluating brand strategy.
  4. Assemble a basic brand hierarchy.

Learn more about the online MBA faculty and the courses they teach: request more information or contact an enrollment counselor at 877-308-9954.