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BIA 645 Communications and Content Strategies

This course focuses on explaining complex datasets, models, and analysis to a variety of stakeholders including internal and external organizations and personnel of various disciplines. Audience analysis, effective and strategic communication are studied. Students identify and analyze problems. Professionalism in both oral and written communication is expected.

At the end of the course, you’re expected to:

  1. Conduct stakeholder analysis and communications results.
  2. Identify business problems and create analytical approaches to solve them.
  3. Write reports based on best-practice data analysis frameworks.
  4. Demonstrate best practice communication techniques to visualize, explore, and act on data science findings.

Prerequisite: MBA616 Principles of Economics and Marketing, MBA618 Business Statistics, and BIA630 Data Analytics and Business Modeling

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Request a free brochure or call 877-308-9954 to speak with an enrollment counselor today about pursuing an online Master of Science in Business Intelligence and Data Analytics from Saint Mary’s.