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MBA 616 Principles of Economics and Marketing

This course is designed to give students an overview of the principles of macro- and microeconomics, and the marketing function within an organization. Students examine supply-demand analysis at the industry and firm level, market structures, elasticity analysis, macroeconomic indicators of the economy, business-cycle analysis, and the impact of government economic policy on business. The marketing techniques used by firms operating in a global environment are also covered. Every course is application orientated.

At the end of the course, you’re expected to:

  1. Use supply and demand fundamentals to analyze market activity.
  2. Apply the principles of market structure to analyze behavior of firms in an industry.
  3. Use macroeconomic indicators to explain the business environment.
  4. Articulate the purpose, purview, and policies of the major institutions that constitute U.S. economic policy.
  5. Apply the marketing mix to meet market demands.

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Request a free brochure or call 877-308-9954 to speak with an enrollment counselor today about pursuing an online Master of Science in Business Intelligence and Data Analytics from Saint Mary’s.