Examine the next generation of business analytics and opportunities to use data for the greater good. You’ll explore concerns such as social marketing, fraud, risk management, mobile intelligence, human capital, and data privacy.
At the end of the course, you will be able to:
- Explore theories of data analytics from various thought leaders.
- Evaluate and compare the risks and results of big data technology.
- Anticipate the shift toward predictive analytics and the necessary safeguards.
- Assess a company’s rights and responsibilities in collecting data.