This course focuses on managing analytics at the enterprise level. Topics include leveraging proprietary data, analytics on the web, predictive analytics in the cloud, and technology and organizational performance. Case studies allow students to apply principles to actual business scenarios.

At the end of the course, you’re expected to:

1. Differentiate company products and services by monitoring and analyzing usage patterns.
2. Calculate return on investment as applied to business analytics.
3. Use an enterprise perspective in coordinating the work of analysts to gain the greatest business value.
4. Apply business analytics strategy to complex scenarios.