This course focuses on the social, technical and cultural environment that shapes marketing practice and thought. Concepts such as sustainability marketing mission, objectives, strategies, and mix are explored. Students also understand the development of sustainability brands and transformative marketing.
- Analyze the emergence of sustainability marketing in corporate and socio-political contexts.
- Evaluate the role of sustainability marketing in shaping consumer behavior.
- Differentiate the assumptions and values of sustainability marketing with those of conventional marketing.