Master the Art of Digital Storytelling
Today, communities have countless options when it comes to receiving news and information. Digital media platforms such as podcasts, electronic newsletters, and social media websites make information more accessible than ever before, and businesses all over the world are taking an interest in these increasingly popular mediums.
Research conducted by the Bureau of Labor Statistics shows that the need for marketing professionals is growing at a steady pace of 8 percent1, which is faster than the average industry growth rate. Thousands of new positions are expected to be created in the field each year, making now the perfect time to earn a marketing MBA.
Learn how social media is impacting consumer behavior and build the digital storytelling skills you need to lead your organization to success with the accelerated online MBA in Marketing and Social Media program from Saint Mary’s University of Minnesota. Explore brand management techniques and develop essential technical and communication skills as you complete your marketing MBA and prepare for the NISM Social Media Strategist Certification exam2.
Career Spotlight: Marketing Manager
Often required to supervise a team or department of marketing professionals, marketing managers determine and execute the best methods for advertising a company’s products or services, and attracting customers.
According to the Bureau of Labor Statistics, the average annual salary for marketing managers is $132,620. The need for additional marketing managers is increasing by 8 percent, creating more than 21,000 new positions by 20281.
Marketing MBA Courses
For the accelerated online marketing MBA program, you will take:
- 6 core courses (18 credits)
- 3 special topics courses (3 credits)
- 3 online marketing MBA courses (9 credits)
Total Credits: 30
Once you’ve completed the accelerated online marketing MBA, you’ll have the advanced skills and expertise to:
- Create, plan, and utilize interactive narratives across various devices, platforms, and media
- Apply concepts related to planning, implementing, and evaluating brand strategy
- Use philosophical principles applicable to marketing and communications decisions
- Conduct campaign management
- Understand the contextual nature of privacy, including the right to know and the need to know