Focus on the complex nature of analytics at the enterprise level, with an emphasis on the techniques companies use to turn information into an asset. You will examine leadership and communication, as well additional topics including leveraging proprietary data, technology and organizational performance, and best practices in project management.
At the end of the course, you will be able to:
- Differentiate company products and services by monitoring and analyzing usage patterns.
- Calculate return on investment as applied to business analytics.
- Use an enterprise perspective in coordinating the work of analysts to gain the greatest business value.
- Apply business analytics strategy to complex scenarios.