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BIA 645 Communications and Content Strategies

This course focuses on explaining complex datasets, models, and analysis to a variety of stakeholders including internal and external organizations and personnel of various disciplines. Audience analysis, and effective strategic communication are studied. Students identify and analyze problems. Professionalism in both oral and written communication is expected.

Upon completion of this course, students are expected to be able to do the following:

  1. Conduct stakeholder analysis and communications results.
  2. Identify business problems and create analytical approaches to solve them.
  3. Write reports based on best-practice data analysis frameworks.
  4. Demonstrate best practice communication techniques to visualize, explore, and act on data science findings.

Prerequisite: BIA 630 Data Analysis and Business Modeling, MBA 633 Ethics in Data Analytics, DIGA 605 Fundamentals of Geographic Information Systems, and BIA 640 Data Visualization and Storytelling

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Request a free brochure or call 877-308-9954 to speak with an enrollment counselor today about pursuing an online Master of Science in Business Intelligence and Data Analytics from Saint Mary’s.