This course is designed to give students an overview of the principles of macro- and microeconomics, and the marketing function within an organization. Students examine supply-demand analysis at the industry and firm level, market structures, elasticity analysis, macroeconomic indicators of the economy, business-cycle analysis, and the impact of government economic policy on business. The marketing techniques used by firms operating in a global environment are also covered. Every course is application orientated.
At the end of the course, you’re expected to:
- Use supply and demand fundamentals to analyze market activity.
- Apply the principles of market structure to analyze behavior of firms in an industry.
- Use macroeconomic indicators to explain the business environment.
- Articulate the purpose, purview, and policies of the major institutions that constitute U.S. economic policy.
- Apply the marketing mix to meet market demands.