This course examines the next generation of business analytics and opportunities to use data for the greater good. Concepts such as social marketing, fraud, risk management, mobile intelligence, human capital, and data privacy are explored.
Upon completion of this course, students are expected to be able to do the following:
- Explore theories of data analytics from various thought leaders.
- Evaluate and compare the risks and results of big data technology.
- Anticipate the shift toward predictive analytics and the necessary safeguards.
- Assess the company’s rights and responsibilities in collecting data.